Shireen Smith – Medium

Shireen Smith

5 Questions to Ask Before You Engage a Business Lawyer

If you are starting up in business, getting the right legal help can be a key to success — especially if you are a creative business. An…

4 min readJul 15, 2021

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5 Questions to Ask Before You Engage a Business Lawyer

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Shireen Smith

How to Pick a Winning Name

In the early days of the internet when the web was like a small village which has just one bread shop, one toy shop or one other type of…

3 min readJul 15, 2021

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How to Pick a Winning Name

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Shireen Smith

Secrets of Website Success and Online Branding

A common mistake small businesses make with their web project is to rely on a web designer to guide them on all matters involving the…

4 min readJul 15, 2021

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Secrets of Website Success and Online Branding

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Shireen Smith

Trade Mark Scams — With a twist

What is a scam? According to the consumer fraud reporting “A confidence trick, confidence game, or con for short (also known as a scam) is…

3 min readJul 15, 2021

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Trade Mark Scams — With a twist

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Shireen Smith

Registering Shapes and Three-Dimensional Trademarks

A trademark conveys the image, personality and the origin of the products to a customer. Through this information, the consumer will make…

4 min readJul 14, 2021

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Registering Shapes and Three-Dimensional Trademarks

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Shireen Smith

Trade Marks and Internet Marketing

Where Are You At In Your Internet Marketing Efforts? reminds us that small businesses need to understand the possibilities on the web at…

3 min readJul 14, 2021

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Trade Marks and Internet Marketing

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Shireen Smith

Defamation Law Part 2: Successful Strategies to Deal with Online Defamation

Although it is difficult to get a successful result in an online defamation issue, it can be done by carefully establishing who is making…

7 min readJul 14, 2021

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Defamation Law Part 2: Successful Strategies to Deal with Online Defamation

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Shireen Smith

Defamation Law — Part I

The internet has radically changed the nature of defamation law. While it was once a specialised subject left to media lawyers it is now a…

4 min readJul 14, 2021

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Defamation Law — Part I

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Shireen Smith

Engaging a Web Designer — One Contract you Should Read

What is surprising is that some businesses will ask their web designers to register domain names for them.

4 min readJul 14, 2021

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Engaging a Web Designer — One Contract you Should Read

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Shireen Smith

What Not to Do if Your Trade Mark is Becoming Generic

IP lawyers always become excited when they find an example of a trade mark in danger of becoming generic. The case in point is the trade…

3 min readJul 14, 2021

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What Not to Do if Your Trade Mark is Becoming Generic

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Shireen Smith

Shireen Smith

Lawyer & founder of Azrights a UK law firm and of Brand Tuned a brand management consultancy supporting branding projects. Author of books on branding & IP.

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